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Last Revised: June 16, 2008 WHAT IS PERSONAL INFORMATION? As used herein, the term "personal information" means information that specifically identifies an individual (such as a name, address, telephone number, personal e-mail address, legal bar identification number, or other account number), and information about that individual's location or activities, such as information about his or her use of the Site or the Serengeti Service, when directly linked to personally identifiable information. Personal information also includes demographic information such as your job title, employer, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information, which is data we collect about the use of the Site or about a group or category of products, services or users, from which individual identities or other personal information has been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service. Aggregate data helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor our Site. This policy in no way restricts or limits our collection, use, or disclosure of aggregate information. WHAT PERSONAL INFORMATION DO WE COLLECT? Personal information may be
collected in a number of ways when you visit our Site or use the Serengeti
Service. We may collect certain information you voluntarily provide to us
which may contain personal information. For example, when you request a
demonstration of the Serengeti Service, request additional information about
our system, complete a survey, or request application support, we may
collect personal information, such as your name, address, location, e-mail,
phone number, and other contact and demographic information. When you
register to set up an account, we collect information about you and your
organization. For example, during registration we may collect your name,
company name, e mail address, mailing address and other information relevant
to personalizing your account. In addition, from time to time we may collect
demographic, contact, survey, or other personal information you provide in
connection with your participation in the Serengeti Service. HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT? In general, we use the personal information that we collect to process your requests or transactions, to provide you with information or services you request, to inform you about other information, events, products or services that we think will be of interest to you, to facilitate and personalize your use of, and our administration and operation of, the Site and the Serengeti Service, and for the purpose for which the information was collected. For example, we may use the information we collect:
Personal information provided online may be linked together or merged with other personal information so that we may better understand your needs and inform you about our products or services and those of our partners. In addition, if we receive information from third parties with whom we have business relationships, we may combine this information with the other personal information we maintain about you. In either case, this Policy governs this information. SHARING OF PERSONAL INFORMATION If you choose to provide
personally identifying information to us, we may use and disclose it as
described in this Privacy Policy (and in any updates to this policy that may
be posted to the Site from time to time). We may share personal information
with third party vendors, consultants and other service providers (“Service
Providers”) who are engaged by or working with us in connection with the
operation of the Site and the Serengeti Service and who need access to such
information to carry out their work for us. For example, we may engage a
third party to assist in routing requests for help, or managing responses to
user surveys. We inform our Service Providers that any such information we
provide may only be used to carry out their work for us. However, we are not
responsible for the actions of such Service Providers, nor are we
responsible for any additional information you provide directly to these
Service Providers or to other third parties, and we encourage you to become
familiar with their practices before disclosing information directly to
them. Note that nothing herein restricts the sharing of aggregate
information, which may be shared with third parties without your consent. WHAT STEPS DO WE TAKE TO PROTECT PERSONAL INFORMATION ONLINE? We have in place reasonable security measures to protect personal information while it is under our control. In the course of processing the data provided us, Serengeti and its network supplier implement industry standard security features including use of SSL encryption and Virtual Private Networks, firewalls, back-ups, passwords, and audits. Your account information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Your account cannot be "shared" or used by anyone but you. You are responsible for all uses of our Web site by any person using your password. Please advise us immediately if you believe your password has been misused. OTHER WEB SITES & PERSONAL INFORMATION The Serengeti User Network is
hosted on a platform managed by a company called Ning, Inc. (“Ning”).
Joining the Serengeti User Network is optional. If you decide to join the
Serengeti User Network, you are also registering for an account with Ning.
Ning may therefore collect certain information from you through the
Serengeti User Network and your use of the Ning platform. Ning's collection
and use of such information is governed by Ning's privacy policy, which can
be found here [Link to Ning Privacy Policy]. You should read Ning's privacy
policy in order to understand exactly what information Ning collects and
what they do with it. You can direct any concerns regarding their use of
your information to their webmaster. Any personal information that Serengeti
has access to as the administrator of the Serengeti User Network on Ning
will be treated as Personal Information under this Privacy Policy. HOW CAN YOU CORRECT AND UPDATE YOUR PERSONAL INFORMATION OR OBTAIN ADDITIONAL INFORMATION? You are solely responsible for the accuracy, quality, integrity, legality, reliability, and appropriateness and of all personal information and other data that you provide to Serengeti, post on the Site, or provide to us while using the Serengeti Service. If you have any questions or comments about this Policy or the practices relating to this Site or the Serengeti Service, or you wish to verify, correct or delete any personal information we have collected, please contact us at privacy@Serengetilaw.com, and we will endeavor to respond to your inquiry or to correct, update or remove the personal information you have provided us as you indicate to the extent possible. In lieu of email, you may also contact us by mail at the following address:
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